Google PR Comes Out of Search Engine Marketing Depression

Many people have lost faith in Google Page Rank's value
in getting good search engine positions.

But with the latest news from famous Matt Cutts that he shared on his Google blog it seems that...

Google PR is Coming Out of Shadow!

Of course, no one would disagree to get PR 7 and more for their site. But lots of people have been very pessimistic about doing any fuss to get PR 2, 3 or 4 as it was not giving huge boost in Google search engine ranking algo and, hence, was not giving extra targeted traffic.

However, the search engine marketing and optimization value of Google PR has been underestimated by the IM, SEO and SEM community.

You will find all answers how and why PR increased its influence inside this free search engine report.

New Approach to Improve Search Engine Results

Seems that there is a real way to improve search engines results and the ranking algorithm in general.

The new copyrighting approach can be a solution to such problems as:

1. duplicate content
2. supplementary results (when real author of article is in "supps" whereas the article directory to which this article was submitted 'stole' the origin of this content and is not in "supps")
3. extra encouragement of people to create more unique content (via giving them better search engine ranks on their content)
4. punishment for those who steal content and use it illegally

Feel welcome to see more details about copyrighting approach and how it can improve search engine ranking algorithm <= in this article.

Comparison of Google and Hakia - (future of link exchange, SEO and Internet marketing)

Semantic search (and everything new that it 'promises' to bring) has been controlling the mind of Internet marketing and SEO community for a long time.

The typical rumors like:
'Now Google is coming semantic - BEWARE!...'
'Semantic or LSI will change the Internet...'
'The SEO games are over, now only good content...'

... are taking the minds of many people.

Some of the people are scared to lose current ranks, others search how to do new SEO, some build content and wait, some just think about leaving all hopes for good positions and truth under this sun.

I Hate Guessing.
So I made a comparison test for
Google and Hakia (one of the semantic search engines)

All details of the test and explanation why there is no need to be scared about semantic SEs or LSI are provided in this article with Search Engine Marketing Research Results

Tip to Improve Relevancy of AdSenses and Its Profits

This is a very simple and quick tip to instantly improve

the relevancy of AdSenses on the pages of your sites.

Those who have targeted traffic to their sites but experience bad CTR and clicks on AdSenses now have a way out.

It is highly possible that...

You Can Be Suffering from Irrelevancy of AdSenses!

I want to show you how I learnt this lesson from my real experience, because thus you will understand everything in all details.

So, This is My Real Case Study:

Recently I was publishing an article on one of my sites. The site is about website hosting and article was also about website hosting - about the tips to choose good hosting, and the draft title of the article was "Choosing Hosting - Behind the Curtain Tips".

Ok, I published this article as separate page on my web site. I also made the title of the article as meta title of this page, added the title into URL of this page and article summary was used as a meta description of this page (it's important to mention that in the description the phrase 'website hosting' was clearly stated in the text).

Now comes the fun...

I published the article on the site and checked my page - wow, Google served AdSenses about... curtains!!

Google ignored 'hosting' and 'website hosting', it just focused on 'curtain' in the title, URL and description and decided that my page is about curtains. Google even ignored the body of the article/page which was purely about website hosting and its neighbor topics - cron jobs, mySQL, permissions on files, etc - as you can see the row of synonyms and words in the body has nothing to do with curtains :)

I refined the title, URL and description (without making any changes into the body of the article) - and AdSenses instantly became targeted, about website hosting.

And this means that...

Google Checks Only Page Title, Description and URL
When Picking the Topic of AdSenses for Your Pages!

I was really surprised that Google doesn't care about all content on the page. Simple meta data and maybe keywords in URL is enough for Google AdSense algo to choose the topic of its ads for your pages.

SOLUTION.

As you can see it is very easy to refine the relevancy of AdSenses on all your pages. Just make sure that titles, descriptions and URLs have necessary keywords inside, and Google is satisfied.

NOTE: Hey, but don't mess up Google's AdSense algo with Google's general algo for ranking sites in its search engine results. These are two different algorithms. If for picking the AdSenses Google is not checking most of the content on your page, the 'big' algo will make sure that your page content is relevant to the page title and description.

Google Becomes Smart with Our Brains

Google Becomes Smart with Our Brains.

Google seems to have focused on the help of humans in making its search results better. Google's recently announced 'Web History' can be big helper in refining the results and a bridge between human and automatic in Google's algorithm.

Google is a major player on search engine market. But even this major is really far from being perfect when it comes to the quality of its results.

Of course, Google reports to have put titanic efforts into evaluation of links and content; Google encourages natural site growth and fights against brutal SEO manipulations. But Google still needs a real advance to provide its searchers with the new level of quality of its search results.

Before artificial intelligence has become real with search engines it was almost impossible to imagine that this new level of search results is realistic.

But where others would give up, Google seems to keep fighting.

And they have made a nice choice in outsourcing the help for refining search engine results. Think about it - who is better than any artificial intelligence? We - the lovely bipedal human beings with brains!

Maybe you heard that recently Google has introduced the 'Web History' feature which records your searches and sites that you visit. You can pause or delete the history at any time which is a great feature. Plus Google is not sneaking you into this feature which is another "thumbs up" for their attitude to the searchers and their freedom.

But let's have a look into the potential of this "Web History" feature.

For Google - in future - this is a great feedback on what exactly people search, what sites use most of all for these searches and how exactly use them (what pages visit, how often, etc.)

This history is a perfect statistics gatherer for Google. And this information - when properly processed - can be a real boost in refining the search engine results. Because with the web history data Google can get an extra digest of the Internet market and how people react to this or that web site.

No one but Google can guarantee that they will or will not use this information to refine the quality of search results. But human beings have proven to be very crafty in selecting good resources. So, Google will be very smart to use this extra help. And we should reap the fruits in a way of far better search results.