Google Becomes Smart with Our Brains

Google Becomes Smart with Our Brains.

Google seems to have focused on the help of humans in making its search results better. Google's recently announced 'Web History' can be big helper in refining the results and a bridge between human and automatic in Google's algorithm.

Google is a major player on search engine market. But even this major is really far from being perfect when it comes to the quality of its results.

Of course, Google reports to have put titanic efforts into evaluation of links and content; Google encourages natural site growth and fights against brutal SEO manipulations. But Google still needs a real advance to provide its searchers with the new level of quality of its search results.

Before artificial intelligence has become real with search engines it was almost impossible to imagine that this new level of search results is realistic.

But where others would give up, Google seems to keep fighting.

And they have made a nice choice in outsourcing the help for refining search engine results. Think about it - who is better than any artificial intelligence? We - the lovely bipedal human beings with brains!

Maybe you heard that recently Google has introduced the 'Web History' feature which records your searches and sites that you visit. You can pause or delete the history at any time which is a great feature. Plus Google is not sneaking you into this feature which is another "thumbs up" for their attitude to the searchers and their freedom.

But let's have a look into the potential of this "Web History" feature.

For Google - in future - this is a great feedback on what exactly people search, what sites use most of all for these searches and how exactly use them (what pages visit, how often, etc.)

This history is a perfect statistics gatherer for Google. And this information - when properly processed - can be a real boost in refining the search engine results. Because with the web history data Google can get an extra digest of the Internet market and how people react to this or that web site.

No one but Google can guarantee that they will or will not use this information to refine the quality of search results. But human beings have proven to be very crafty in selecting good resources. So, Google will be very smart to use this extra help. And we should reap the fruits in a way of far better search results.