Wednesday, April 25, 2007

Tip to Improve Relevancy of AdSenses and Its Profits

This is a very simple and quick tip to instantly improve
the relevancy of AdSenses on the pages of your sites.


Those who have targeted traffic to their sites but experience bad CTR and clicks on AdSenses now have a way out.

It is highly possible that...

You Can Be Suffering from Irrelevancy of AdSenses!

I want to show you how I learnt this lesson from my real experience, because thus you will understand everything in all details.

So, This is My Real Case Study:

Recently I was publishing an article on one of my sites. The site is about website hosting and article was also about website hosting - about the tips to choose good hosting, and the draft title of the article was "Choosing Hosting - Behind the Curtain Tips".

Ok, I published this article as separate page on my web site. I also made the title of the article as meta title of this page, added the title into URL of this page and article summary was used as a meta description of this page (it's important to mention that in the description the phrase 'website hosting' was clearly stated in the text).

Now comes the fun...

I published the article on the site and checked my page - wow, Google served AdSenses about... curtains!!

Google ignored 'hosting' and 'website hosting', it just focused on 'curtain' in the title, URL and description and decided that my page is about curtains. Google even ignored the body of the article/page which was purely about website hosting and its neighbor topics - cron jobs, mySQL, permissions on files, etc - as you can see the row of synonyms and words in the body has nothing to do with curtains :)

I refined the title, URL and description (without making any changes into the body of the article) - and AdSenses instantly became targeted, about website hosting.

And this means that...

Google Checks Only Page Title, Description and URL
When Picking the Topic of AdSenses for Your Pages!

I was really surprised that Google doesn't care about all content on the page. Simple meta data and maybe keywords in URL is enough for Google AdSense algo to choose the topic of its ads for your pages.

SOLUTION.


As you can see it is very easy to refine the relevancy of AdSenses on all your pages. Just make sure that titles, descriptions and URLs have necessary keywords inside, and Google is satisfied.

NOTE: Hey, but don't mess up Google's AdSense algo with Google's general algo for ranking sites in its search engine results. These are two different algorithms. If for picking the AdSenses Google is not checking most of the content on your page, the 'big' algo will make sure that your page content is relevant to the page title and description.

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