Friday, May 18, 2007

Google Introduces Video into Search Engine Results!

Finally Google has made the step
that we've been waiting for a long time.

Now you can see video snippets
right in the search engine results
.


This is part of the campaign of molding Google with YouTube.com. As Google is "parenting" YouTube in the issues of search engine partonage, their videos are added right into the search engine results, together with the typical listing.

Is It a New Trend in Marketing?

Hard to say before it's evident to see how exactly Google 'evaluates' this or that page to be grabbed to the search engine ranking results. But the psychological effect is evident - entries with relevant video will have bigger portion of clicks compared to simple entries.

And this has big future.

More SEO, SEM and IM brainstorming on this issue coming shortly...

Monday, May 14, 2007

Google PR Comes Out of Search Engine Marketing Depression

Many people have lost faith in Google Page Rank's value
in getting good search engine positions.


But with the latest news from famous Matt Cutts that he shared on his Google blog it seems that...

Google PR is Coming Out of Shadow!

Of course, no one would disagree to get PR 7 and more for their site. But lots of people have been very pessimistic about doing any fuss to get PR 2, 3 or 4 as it was not giving huge boost in Google search engine ranking algo and, hence, was not giving extra targeted traffic.

However, the search engine marketing and optimization value of Google PR has been underestimated by the IM, SEO and SEM community.

You will find all answers how and why PR increased its influence inside this free search engine report.