Google Introduces Video into Search Engine Results!

Finally Google has made the step
that we've been waiting for a long time.

Now you can see video snippets
right in the search engine results.

This is part of the campaign of molding Google with YouTube.com. As Google is "parenting" YouTube in the issues of search engine partonage, their videos are added right into the search engine results, together with the typical listing.

Is It a New Trend in Marketing?

Hard to say before it's evident to see how exactly Google 'evaluates' this or that page to be grabbed to the search engine ranking results. But the psychological effect is evident - entries with relevant video will have bigger portion of clicks compared to simple entries.

And this has big future.

More SEO, SEM and IM brainstorming on this issue coming shortly...

Google PR Comes Out of Search Engine Marketing Depression

Many people have lost faith in Google Page Rank's value
in getting good search engine positions.

But with the latest news from famous Matt Cutts that he shared on his Google blog it seems that...

Google PR is Coming Out of Shadow!

Of course, no one would disagree to get PR 7 and more for their site. But lots of people have been very pessimistic about doing any fuss to get PR 2, 3 or 4 as it was not giving huge boost in Google search engine ranking algo and, hence, was not giving extra targeted traffic.

However, the search engine marketing and optimization value of Google PR has been underestimated by the IM, SEO and SEM community.

You will find all answers how and why PR increased its influence inside this free search engine report.

New Approach to Improve Search Engine Results

Seems that there is a real way to improve search engines results and the ranking algorithm in general.

The new copyrighting approach can be a solution to such problems as:

1. duplicate content
2. supplementary results (when real author of article is in "supps" whereas the article directory to which this article was submitted 'stole' the origin of this content and is not in "supps")
3. extra encouragement of people to create more unique content (via giving them better search engine ranks on their content)
4. punishment for those who steal content and use it illegally

Feel welcome to see more details about copyrighting approach and how it can improve search engine ranking algorithm <= in this article.

Comparison of Google and Hakia - (future of link exchange, SEO and Internet marketing)

Semantic search (and everything new that it 'promises' to bring) has been controlling the mind of Internet marketing and SEO community for a long time.

The typical rumors like:
'Now Google is coming semantic - BEWARE!...'
'Semantic or LSI will change the Internet...'
'The SEO games are over, now only good content...'

... are taking the minds of many people.

Some of the people are scared to lose current ranks, others search how to do new SEO, some build content and wait, some just think about leaving all hopes for good positions and truth under this sun.

I Hate Guessing.
So I made a comparison test for
Google and Hakia (one of the semantic search engines)

All details of the test and explanation why there is no need to be scared about semantic SEs or LSI are provided in this article with Search Engine Marketing Research Results

Google Becomes Smart with Our Brains

Google Becomes Smart with Our Brains.

Google seems to have focused on the help of humans in making its search results better. Google's recently announced 'Web History' can be big helper in refining the results and a bridge between human and automatic in Google's algorithm.

Google is a major player on search engine market. But even this major is really far from being perfect when it comes to the quality of its results.

Of course, Google reports to have put titanic efforts into evaluation of links and content; Google encourages natural site growth and fights against brutal SEO manipulations. But Google still needs a real advance to provide its searchers with the new level of quality of its search results.

Before artificial intelligence has become real with search engines it was almost impossible to imagine that this new level of search results is realistic.

But where others would give up, Google seems to keep fighting.

And they have made a nice choice in outsourcing the help for refining search engine results. Think about it - who is better than any artificial intelligence? We - the lovely bipedal human beings with brains!

Maybe you heard that recently Google has introduced the 'Web History' feature which records your searches and sites that you visit. You can pause or delete the history at any time which is a great feature. Plus Google is not sneaking you into this feature which is another "thumbs up" for their attitude to the searchers and their freedom.

But let's have a look into the potential of this "Web History" feature.

For Google - in future - this is a great feedback on what exactly people search, what sites use most of all for these searches and how exactly use them (what pages visit, how often, etc.)

This history is a perfect statistics gatherer for Google. And this information - when properly processed - can be a real boost in refining the search engine results. Because with the web history data Google can get an extra digest of the Internet market and how people react to this or that web site.

No one but Google can guarantee that they will or will not use this information to refine the quality of search results. But human beings have proven to be very crafty in selecting good resources. So, Google will be very smart to use this extra help. And we should reap the fruits in a way of far better search results.