Target link exchange with magic Search Operator.

Many people start link exchange without real picture of how tough is their niche about link exchange. They build links, and then it turns out that all efforts are wasted, because they underestimated the niche. This search operator will help you to scale the competition level in any niche.

Before I come to details about search operators that are crucial for link exchange, I must mention one important fact - not only backlinks are needed to grab top position in search engines. You must work with content, use reasonable onpage SEO. Do everything possible for your site to become a regular spot for your visitors.

So, don't think of link exchange as some kind of magic pill that you can take and win overnight. Success is about combination of many factors.

But definitely you will need to scale the competition level.

Otherwise you are fighting with illusions.

Many people who want to get top position for their keyphrase do the following: submit "their keyphrase" to Google or other search engine, check how many sites search engine shows for it and scale the chances to success. It's the same to scaling the chances to win in lottery by tossing a coin.

Only search operators can help you to find how much links with anchor you need to build to get top positions for specific keywords or keyphrases. Definition first - search operators are specific query words that have special meaning to search engines. These words/operators modify the search in some way, or even tell search engine to do a totally different type of search.

This search operator is very important for link exchange.

This operator is allinanchor:"your keyphrase" for Google or inanchor:"your keyphrase" for MSN.

This operator shows how much web pages are linked by other site using exactly "your keyphrase" as the anchor text of links.

For example, typing into Google search allinanchor:"car loans" will show you all web pages that are linked by other sites with the phrase "car loans" used as anchor text in these links.

Why is it important for link building? Because this operator shows you how much REAL competitors you will have in the niche. Very often when analyzing the niche at first it seemed that I had to fight dozens of thousands of sites. But when checking how many sites are really linked with my future anchor, it turned out I had to fight some lousy 400-500 web sites. And it is much easier than 30,000 or 100,000 or more.

Now, before starting link exchange on any keyword or keyphrase, check the competition. I guarantee that many people just pass by golden niches, because they think it's impossible to get top position there. And my clients, friends and me personally enjoy nice positions. Just because we use search operators to see the perspective.

Link Exchange Tools - 3 Factors 2 check BEFORE Buying.

3 necessary factors to check before purchasing any link exchange script, software or join any link exchange program, membership. With these 3 quality factors you can be sure that you will use quality link exchange solution on your web sites.

Link exchange market is very huge these days. And find something worthy on this market is not an easy job. On the other hand, it is evident that many aspects of link building can be automated without any loss to quality and it is not wise to lose a chance of using good solution that can save much time, efforts and money on link building.

OK, how NOT to get junked
when buying any link exchange tool?

To be ready to choose a professional tool, you must understand what factors to take into account and why these factors are so crucial.

FACTOR 1.

Your link exchange tool (script, software) must automatically build professional, SEO-boosted link exchange directory.

Of course, the value of links is not only in SEO, but losing the chance to get higher in search rankings is the same to wasting huge potential. That is why when link exchange solution is automatically adding relevant content to link pages, is automatically naming URLs of categories with your keywords, is automatically using keywords in meta - the chances for success with this type of pages is much bigger. Search engines love when good links are blended into good, relevant content.

FACTOR 2.

Your link exchange tool must use REAL, viable partner-finding algorithm.

Otherwise you will see all possible junk among your partners. Hint: simple search on keyword in search engines will not help; many sites misrepresent, others don't know how to present their sites. All this will result in sports sites in your investment link exchange directory.

Surely, the relevancy of link partners needs to invent special partner-finding algorithm from the inventors of link exchange solutions, but heck if they are inventors - they will do it. If they cannot - they are cloning the tools that are already outdated and left in the previous century.

FACTOR 3.

Link exchange tool must automate everything possible.

Or you are buried with work. You will hate link exchange, and without doing link exchange on regular basis your competitors will eat you.

It makes me laugh when the vendors are saying that you'll have everything automated and when it comes down to using their tools - you do routine copy&paste, copy&paste, etc. Or when you need to create each category of your link directory manually.

Surely, not everything can be automated. But if you scale it, you will see that with good programming a big part of this job can be automated with no loss to quality. If you buy the tool, it should automate. Otherwise it is better just to buy link building services when other people do this job for you.

Summary.

With these factors you are much more prepared to estimate the quality of link exchange scripts and software. But this is not all.

Last hint: before purchasing any tool, try to find out how exactly the link pages that are created by this tool look.

If you just see a typical pile of links, especially when there are no keywords in URLs of categories/subcategories and not keywords in title, and no automated + unique content - think twice. Perhaps you are looking at the tool of 20th century.

If you see that sites that use this tool look nice and have made some achievements in their niches - chances for you to get the same success are also very high.

Don't lose hope; there are good solutions on the market. And now you know what to look at before buying them. So, you are well-armed.

P.S. You can test this free link exchange tool for quality without paying a cent for it.

Digg and its searching function

No one disputes that Digg.com is a perfect service - my personal opinion it is one of the best services in its industry, and I will not only closely work watch its growth, but also will definitely participate in it actively.

But I think Digg has come to the stage when they need to take extra expenses to grow. Otherwise the effect from it will not grow to the limit I see.

My experience is that around 70-80% of times I tried to use the search function on the site I was getting sad message, something like "we are experiencing huge traffic , so try searching a bit later."

Surely this will not stop me to use the service, but I already passed the primitive stage of using Digg to publish my stories and get traffic.

I got addicted to Digg.

And search became very important for me. I think for many users as well.

And I am sure Digg needs this type of addicted visitors as well, because we are loyal visitors.

Thats is why it's crucial for Digg to come to new server capacities - they are destined to think about the future.

My Suggestion:

Post reply to this message OR digg my story OR contact Digg directly and ask for this improvement. I think when they see that the amount of people who starve from not using their service in the full scale is BIG, they will take this step faster.

And all of us we will enjoying to use the new level of service.

Link Exchange Script - Available for FREE Testdrive.

New link exchange algorithm is released for your testing.

The new algorithm bypasses old-fashioned procedure of sending beggy emails to webmasters and facing the problem of 90% of these emails being sent to trash bin.

The new algorithm is blended with advanced link exchange directory script that automatically builds directory and packs the pages with SEO-wise content.

You can test the workability of this new algorithm for free at your convenience.

Get Link Exchange Script (Software)
for Free Testdrive & Usage

Link Exchange Myths: Relevancy, Trust Rank and Page Rank.

Link exchange and its success are bound by the rules that are set by search engines. On the surface everything is simple - they say to exchange links with relevant sites and you will succeed.

But if you dig dipper, you will see that relevancy is a tricky issue. And definitely search engines can't rely on it - otherwise they can be in big trouble. Understanding this search engines tend to introduce more factors to quality the links. And this is the topic of this article.

Relevancy.

Let's handle the relevance of sites first. Ok, you have a forex brokerage site and link to forex trading system site; everything is good and clear for search engines. But life is much beyond simple relevancy of niches. For example, you have a business training site and part of the info you want to share can be yoga site that teaches people to get rid of stress. Is it normal for your business? Surely! Stress is part of the business and knowing how to kill stress is very helpful, and it definitely is very logical to give your site visitors a chance to learn that as well. But business and yoga/health are absolutely different niches. And I am not sure search engines with the help of their automated algorithms will get much into the details of your site. They can think "business and yoga, hmm" - do YOU know what decision they will take? I don't, because cannot talk on behalf of search engines.

My example with business & yoga was just an example. I am sure if you think of it, you will find thousands of other examples when everything is logical, but dangerous in the terms of usual relevancy.

Surely the tech gurus from Google and other search engines also know that. And I am sure they smart, because seems that they don't rely on relevancy only with qualifying link exchange to be good or bad.

This is when we come to new trend rumored by around Google.

Trust Rank.

What is it? Something new? Well, no one can say if it exists in reality, but rumors and proofs speak for it. So, seems like Google has given to the line of reputable, famous sites an extra status of being trusted. These sites have good history and provide quality info. Google is not naming these sites (it will kill the whole concept), but getting a backlink from these sites, even if the site is not relevant, will not cause any problems.

This sounds logical. Think of it, if USAToday.com links to site about shoeshine with news about it - no problems I think. Surely news site and shoeshine site are not the same niche, but USAToday.com is a trusted resource.

Another example: I adore Answers.com - very good service that I use daily. When you search for some words, together with perfect explanations (that's why I love this service!), they also serve Sponsored Links. And these links are very often not relevant. I remember searching 'patronage' and saw a dummy, automatically generated AdSense site with NO content, just Google boxes in the center and automatic phrases with this word in left column. They change these sponsored links all the time, but reloading page for a number of time showed: directory for wedding dresses, buttercup's boutique, etc.

Not a glimpse of relevance. Still, answers.com don't suffer from linking to irrelevant sites. I don't dispute the way this service makes money; the core of the service is super and I don't care for the rest. But if Google would be automatically penalizing for irrelevant linking - that will be a problem for answers.com - and they exist successfully.

Why? Because Google and other search engines understand that answers.com is a great service and this service helps Internet searchers to find good info. So, they trust this service and give bigger freedom in other things - it's normal.

So, we are coming to a new factor - trust rank which is also very important in link building. And I can suggest that getting backlink from irrelevant, but highly trusted site is not a problem.

How to find a trusted site? Can't give you exact answer. But you can use the same logics of search engines. If you see this site has long Internet history, site provides very good info in its niche, has many pages indexed - go ahead to get your backlink on it.

Page Rank.

Many webmasters say that Google Page rank is a waste. I don't think so. Otherwise people will no be paying big money to get a backlink from PR 7 and higher pages. On the other hand, I understand that Page Rank has become a big target for manipulations.

That is why for me Page Rank is not a decisive factor in the questions of exchanging/not exchanging links with a site. If I see a fresh site with PR 0, but I see this site has a good offer and this will do good to my site visitors - I link to it. Who knows, maybe with time I will be thanking the sky for the idea to look to this site when they reach PR 10 ;) Good site means good traffic means - I win. Plus good site is very likely to become trusted, if its owners will not junk their link building.

What to trust?

My experience says - keep the eyes opened. If you work with the content on your site, if you don't speed up on link building, if you don't feel greedy - you have a bigger freedom. Instead of being afraid of relevancy, you have a bigger field to play.

And stay reasonable. If it gives real value to your visitors - you will benefit.